A new dawn: Twitter reacts as Viacom 18 purchases Women’s IPL media rights for Rs 951 crore

The inaugural season of the Women’s IPL is all set to begin in March this year. Ahead of the event, the Board of Control for Cricket in India (BCCI) on Monday announced that broadcasting giant Viacom 18 has secured the media rights of the upcoming competition for a whopping deal of Rs 951 crore.

Viacom 18 will hold the broadcasting rights for five seasons till 2027. The BCCI broke the news confirming the deal through a post on their official Twitter.

The BCCI published a tender in December 2022 in order to solicit bids from media organisations for the broadcast rights to the competition, which have been long sought after in Indian cricket. The auction for Women’s IPL media rights was conducted in Mumbai. Viacom has pledged to complete the deal for Rs 951 crore which means Rs 7.09 crore per match during the 2023-27 cycle.

NEWS