Amazon gets sued by popular retailer for internet-famous dupes

It is miles no secret that the retail industry in the U.S. has experienced some rough patches, leading many companies, especially those in the rage industry, to report declining earnings and cut-down outlooks.

Americans have changed their mindset by spending more cautiously and making more wide awake decisions, choosing what offers them better value for his or her money.

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There are nearly 262 thousand videos on TikTok with the hashtag #Dupe, wherein people promote products that aim to imitate other pricier items at a fraction of the value.

Additionally, there are over 5 million TikTok videos with the hashtag #Amazon, many of which consist of titles like "Skims dupe" or "Lululemon dupe," alluding to products people have found on Amazon which are incredibly tons like other brands.

Though essentially crucial hack for folk who like a whole lot, this trend has steered customers removed from the 000 brands and as a replacement influenced them to buy for from mass producers who make a living off of stealing brands' styles and selling similar-taking a look products.

Amazon gets slammed with counterfeit accusations

TikTok users were now not the first to discover the dupe industry that runs freely in the Amazon marketplace.

The tech giant has had multiple encounters with brands claiming to have found counterfeit items that copy their very own products, which has led Amazon to face about a court cases.

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In 2016, the German footwear brand Birkenstock (BIRK) announced it'd remove all its products from Amazon's shopping platform as a consequence of collection of 1/3-birthday party Amazon sellers seeking to sell look-alikes of its shoes. Since 2017, all Birkenstock products have been removed from Amazon's Marketplace.

That very same year, the Mercedes-Benz Group (DDAIF) , formerly often often called Daimler AG, filed a lawsuit against Amazon for allowing its 1/3-birthday party sellers to sell almost identical-taking a look yet quality-lacking versions of Mercedes-Benz wheels.

Amazon takes action against knock-offs, but its efforts seem weak

In 2019, Amazon (AMZN) launched a team which may be solely dedicated to helping brands offer protection to their trademarks by pursuing criminal action against 1/3-birthday party sellers who intentionally sell counterfeit products on their marketplace.

In 2020, Maison Valentino and Amazon filed a joint lawsuit against an Amazon 1/3-birthday party seller for selling counterfeit versions of the Valentino Garavani Rockstud shoes, which violates Amazon's policies and Valentino's intellectual property rights.

“The vast majority of sellers in our store are honest entrepreneurs but we do not hesitate to take aggressive action to supply protection to customers, brands, and our store from counterfeiters," said Dharmesh Mehta, Amazon's Vice president, Customer Have self assurance and Partner Give a boost to.

American Eagle files lawsuit against Amazon for 'deceiving' shoppers

On Wednesday, American Eagle Outfitters (AEO) filed a lawsuit with the U.S. District Court of the Southern District of New York against Amazon, claiming that the tech giant infringed on its trademarked brand Aerie.

Aerie is a sub-brand owned by American Eagle that focuses on intimate apparel, loungewear, and activewear.

In the lawsuit, American Eagle accuses Amazon of purposefully deceiving its customers through the use of branding from the Aerie clothing line in Google search results that then guides shoppers to sponsored ads and shopping links, which lead them to dupes or knock-off products which are extremely similar-seeking to the emblem yet lack in quality and are sold for a lesser price.

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Though Aerie products are now not sold on Amazon's shopping platform, the emblem's gift cards will likely be purchased.

The dupes are now not Amazon brand products but are rather products sold by multiple Amazon 1/3-birthday party sellers.

Additionally, American Eagle claims that it gave Amazon a warning earlier last month ahead of filing the lawsuit, asking them to forestall redirecting shoppers to the knock-off Aerie products.

The Boulevard asked American Eagle for comments regarding the lawsuit but they said, "AEO doesn't provide comment on any ongoing litigation."

Amazon didn't right away reply to The Boulevard's request for comments.

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