Apple makes a major change to the design of multiple products
The tech giant is reportedly planning to shift gears on its vision for future devices.
Apple (AAPL) has recently been facing harsh criticism from its consumers, from botched software updates to its heavy investment in artificial intelligence. However, the physical appearance of Apple’s beloved iPhone has been one of the company's most talked-about issues.
Many have flagged that despite the release of several new models of the popular product, little to no significant changes have been made to Apple's iPhone design over the past few years.
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The last two major design changes to the product kicked off in 2020 when Apple introduced the iPhone 12 Pro, which included three camera lenses on the back of the phone; this was a major upgrade that became the norm for future iPhones. In 2022, Apple then introduced its Dynamic Island for iPhone, which is a pill-sized secondary display that previews notifications at the top of the device’s screen.
When Apple introduced the iPhone 15 last year, the phone design looked identical to the iPhone 14 with no major changes to the design. Apple’s upcoming iPhone 16 will also reportedly have only minor tweaks to it and will look similar to the iPhone 15. But now, Apple is allegedly planning to go in a different direction with the design of future iPhones and other products.
According to a new report from Bloomberg, Apple is planning to make “a new class of Apple devices that should be the thinnest and lightest products in their categories across the whole tech industry.”
Apple is reportedly aiming to make its iPhone 17, which is expected to release in 2025, “significantly skinnier.” It is also planning to slim down its Apple Watch and MacBook Pro. Apple’s unveiling of its iPad Pro in May, which is the ‘thinnest Apple product ever” at 5.3 mm, gave a solid preview of what future products from the company will look like.
The change comes after Apple slightly thickened its products to accommodate multiple cameras and allow more battery life.
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Apple's battle with low sales
The shift to thinner and lighter products comes after Apple reported a 4% decline in revenue year-over-year during the second quarter of 2024. Product sales also declined by 9.5% during the quarter, with iPhone sales shrinking by 10.5%.
Amid declining sales, Apple recently announced a partnership with OpenAI which will implement a number of new AI features in Apple’s products. The new features, called Apple Intelligence, will help users communicate better with enhanced writing and image tools. Siri will also have “richer language-understanding capabilities,” and ChatGPT, a virtual AI assistant, will also be integrated in Apple’s systems.
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