Everything you need to know about Marvel Studios' new approach after the failure of 'She-Hulk' and 'Secret Invasion'

Marvel Cinematic Universe, fondly known as MCU by fans across the globe, has made some of the biggest blockbusters in cinema history. Avengers: Infinity War and Avengers: Endgame are two of their most profitable ventures so far.

However, they have seen two major setbacks unfortunately, with the dual disappointments in the form of She-Hulk and Secret Invasion, two very anticipated shows that failed to excite the viewers.

One of their most ambitious projects Daredevil: Born Again was halted due to the Hollywood strike. And two of their other massive shows failed to excite the viewers. What next for the juggernaut?

What next for Marvel?

The Hollywood Reporter states that one of the first steps taken by the studio is to drop the idea of not creating pilot episodes and hiring showrunners. An insider told the portal they believed in the idea of post production to do most of the heavy lifting, creating the notion that the director doesn’t matter. They now plan to create pilot episodes and hire showrunners that can write these episodes for them.

Statement from Brad Winderbaum, Marvel’s Head of Streaming, Television, and Animation

He told The Hollywood Reporter, “We’re trying to marry the Marvel culture with the traditional television culture.”

Chris Evans on returning to Marvel

Yeah, maybe. I’ll never say never, just because it was such a wonderful experience. But I’m also very precious with it. It’s something that I am very proud of. And like I said, sometimes I can’t believe it even happened. And I wouldn’t want the black eye if it felt like a cash grab or if it didn’t live up to expectations or if it just felt like it wasn’t connected to that original thing.

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