'Har ad me jo dikhta hai...': Flipkart lauded for its marketing tactics; ad hoarding goes viral

In today’s age, the well-known companies ruling the tech market play on how best they present themselves outwardly. Nowadays, the money spent on advertisements is much more as compared to the investments in other sectors. The research and development (R&D) team of such prominent companies spends considerable length of time in making their own product stand out from the rest. In a similar vein, Flipkart, the Indian e-commerce company, recently gained praise for its tactful marketing skills. The company’s billboard was adorned in one of the busiest marketplaces, filled with affluent brands yet won the game.

The hoarding was retweeted by Pranav Mailarpawar. The clip shows renowned brands like Samsung, Puma, ASUS, Sony, Campus, Selection Plus among others sharing the space alongside Flipkart’s bright yellow board fitted between electronics-based companies. The board caption read: “There are 7 ads around us. Har ad me jo dikhta hai, wo Flipkart pe milta hai!”

The Bengaluru-based e-commerce company was lauded for its extraordinary approach to advertisement with the message, colour scheme, visuals – all working in its favour.

Check out the Twitter post:

The caption was: “Flipkart got no chill.”

Flipkart got no chill pic.twitter.com/ZmJhGAMiSH

— Pranav Mailarpawar (@Hyprocus) July 20, 2023

Uploaded a day ago, the post has reached over 7.5 lakh views. It attracted over 33,000 likes.

Several users commented on the post. Check out some of the comments below:

“Marketing is at its finest,” wrote a user.

Marketing at its best

— Abhay