Instagram Is Making a Change That Users Won't Appreciate

But it's not exactly a surprise.

Those of us who have been around since ye olde days of Meta's  (META) - Get Free Report social media platform Instagram may remember a blissful time when it had hardly any ads at all.

But now, 13 years into its lifespan, not only is it gravitating away from being a photo app, but it's also introducing something exactly none of us wanted: even more ads.

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In a post on its business blog dated March 21, Instagram announced "two new ad products that give businesses more ways to get discovered and form meaningful connections."

The first, Reminder ads, allows users to opt into reminders for events, which could actually be a useful feature depending on what you use it for. Instagram will provide three reminders: the day before the event, 15 minutes before, and at the time of the event.

The second ad will appear in search results, so if you search for mid-century modern furniture, you'll get ads from businesses that carry it. Instagram says this will roll out globally in the coming months.

Instagram's main feed has had ads since 2013, which have become more and more frequent as the years have gone on. But with even more crammed into one of the few spots in the app that was free of them, users have no choice but to adjust -- even an Instagram Verified account doesn't provide refuge from the eternal monolith of consumerism.

The change comes as Meta tries to overcome heavy spending on the so-called metaverse and rounds of layoffs at the social media giant.