'Jhoome Jo Makhan': Amul's take on the historic success of Shah Rukh Khan's Pathaan wins internet

Shah Rukh Khan’s Pathaan has been raking in money since its release on 25 January. The Siddharth Anand directorial, which marked Shah Rukh Khan’s comeback after a four-year hiatus, has turned out to be King Khan’s biggest success so far. The craze for the film has been such that many of SRK’s fans have been spotted grooving to the film’s title track in cinema halls. With Jhoome Jo Pathaan becoming a trend in itself, Amul has now joined the Pathaan appreciation bandwagon. The dairy brand applauded Pathaan’s success with a special topical inspired by Shah Rukh Khan and Deepika Padukone’s song at the end of the movie. The post, shared by Amul on Wednesday, featured animated versions of the actor grooving while the text “Jhoome Jo Makhan. Puth Aan Bread” appears over their heads.

Amul shared the topical with the caption, “#Amul Topical: The Badshah of Bollywood makes comeback with blockbuster!”

#Amul Topical: The Badshah of Bollywood makes comeback with blockbuster! pic.twitter.com/ITqbCivask

— Amul.coop (@Amul_Coop) February 1, 2023

The tweet has received more than 112000 views so far. Reacting to the post, a user wrote that the topical was “cute”.

Cuteeeeeeee