Samsung Strengthens Position as India’s Leading Smartphone Brand by Value: Counterpoint Research
Samsung leads India's smartphone market with a 25% value share in Q2 2024. Its ultra-premium segment (>INR 45,000) grew by 99% YoY, driven by the Fold 6 series and premiumization trends.
New Delhi. Samsung has reaffirmed its dominance in the Indian smartphone market, securing a 25% value market share in the quarter ending June 2024, as stated with the advice of Counterpoint Be taught. This marks the 2nd consecutive quarter the place Samsung has led the market in value phrases.
Counterpoint Be taught highlighted the big impression of Samsung’s mindset focusing on value over broad quantity. Based on their remark, Samsung’s new Fold 6 sequence is estimated to cope with this leadership, with the exceedingly-elevated expense part (priced above INR Forty 5,000) changing into with the advice of ninety nine% year-over-year in Q2 2024.
India’s smartphone market has executed its highest ever Q2 value, driven with the advice of the continuing pattern of premiumization. Clients are an changing into fluctuate of upgrading to elevated-value smartphones, facilitated with the advice of more an superb determination alternate-in values and basic financing schemes, in keeping with Counterpoint.
Shubham Singh, Be taught Analyst with Counterpoint Be taught, spoke of, “This resulted in a 24% YoY make bigger in the exceedingly-elevated expense (>INR Forty 5,000) part.”
The lookup commercial manufacturer also cited that the Rs 20,000 – 30,000 and Rs Forty 5,000+ value bands observed the fastest make bigger, at 25% and 24% YoY respectively, highlighting sturdy demand in these segments.
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