You'll Never Believe the Price of This Celebrity Investor-Backed Bagel Shop Schmear

New York City could be home to the world's bougiest bagel. Or at the very least, its most expensive.

Aug 5, 2023 - 22:30
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You'll Never Believe the Price of This Celebrity Investor-Backed Bagel Shop Schmear

After starting as a backyard bagel stand during the covid-19 pandemic, PopUp Bagels currently has six pickup locations across New York and Connecticut. Now, the celebrity investor-backed bagel hot spot is teaming up with a very fancy New York restaurant to offer what can only be described as a luxury bagel sandwich.

The sandwich comes in a ribboned bag and features one of PopUp Bagels' own everything bagels with cream cheese, smoked salmon, and Caviar Kaspia's Baeri caviar, which retails for $80 per tin. How much will a fancy sandwich like this cost you?

These limited-edition sammies are going for $55 a pop.

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The PopUp Bagels team-up item can be found at the swanky Caviar Kaspia restaurant in The Mark Hotel on Madison Avenue, where a baked potato topped with the famous caviar could cost you more than $1,000. The bagel experience is only available via preorder on Fridays and Saturdays through August. 

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PopUp Bagels is no stranger to its bagels drawing the attention of the spotlight. The startup made headlines during its expansion period after it was picked up by several celebrity investors, including actor Paul Rudd, Olympic swimmer Michael Phelps, Davis Entertainment found and producer John Davis, former NFL star Michael Strahan, NFL players J.J. and T.J. Watt, and Patrick Schwarzenegger.

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