Amazon Is Paying $100 Million For The Rights To One Specific NFL Matchup This Year

Amazon  (AMZN) - Get Free Report continues its aggressive approach towards broadcasting rights for live sports after a groundbreaking acquisition for the upcoming NFL season.

The company will air the NFL’s first ever game on Black Friday, and reports are that it is paying anywhere from $50 million up to $100 million to broadcast the game. 

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That fee is on top of the $1 billion per year Amazon is already paying to broadcast 15 or 16 Thursday Night Football games per year until 2033, which is over $62 million per game.

The NFL announced on Wednesday that its first Black Friday game will feature Aaron Rodgers’ New York Jets hosting the Miami Dolphins in MetLife Stadium in New Jersey.

On top of acquiring the broadcasting rights to the NFL, Amazon has also secured rights deals with the New York Yankees and the Seattle Storm. It also streams Champions League matches to viewers in Italy and Germany and English Premier League matches in India.

Amazon was also reportedly bidding $100 million for the rights to air Formula One, more than the $75 to 90 million that Formula One eventually agreed to with Disney  (DIS) - Get Free Report. It’s also expected to bid on the rights to the NBA as its current deal split between Disney and Warner Bros.  (WBD) - Get Free Report expires in 2025.

Thursday Night Football viewership went down during Amazon’s inaugural year as broadcaster of the primetime telecast, but it still performed fairly well, averaging about 11.3 million viewers according to data from Nielsen and Amazon.

The results bode well for Amazon’s live sports acquisition pitches moving forward considering Amazon is behind a paywall and the company didn’t suffer any major streaming issues.

The company has made it clear that it wants to do more in the live sports space with Marie Donoghue, Amazon’s Vice President of Sports Video, saying last year that it wants more "marquee sports partnerships."