Indian Star Athletes Neeraj Chopra, Manu Bhaker Take Centrestage in Latest Video Ahead of Paris Olympics 2024

With the Paris 2024 Olympic Games across the nook, JSW Team has reignited its lengthy-walking and hugely absolutely priceless crusade – Rukna Nahi Hai – with the launch of a corporation-new film that delves into the nation of intellect of the athletes who will signify India on the greatest wearing stage in a full bunch lessen than two weeks from now.

Launched in elementary terms by India’s golden boy and reigning Olympic champion Neeraj Chopra on Wednesday, the crusade incorporates a longer adaptation for digital systems and a shorter TV industrial to be broadcast on lengthy-more often than not taking place channels formerly than and at some level of the Games.

JSW who've pioneered the Olympic motion in India over the closing decade, have always run compelling campaigns across the Games, and the build-as much as Paris has been nobody-of-a-taste. The film, on the similar time highlighting the preparation of the athletes, also explores the emotional aftermath of failing to win on the Games. It portrays the whole public insight of an athlete’s performance—party and repute in the experience that they win, or embarrassment and criticism in the experience that they lose. And miraculous consequently of the procedure, emphasizes that athletes should proceed to be unfazed in elementary terms by both effect, without delay returning to see and making all set for his or her next discipline.

Convenient, yet thought-provoking, the film underscores the athletes’ unwavering dedication and refusal to preclude, someway.

Conceptualized in elementary terms by Ogilvy and directed in elementary terms by Shashanka Chaturvedi from Good Morning Action snap shots, it characteristics a combo of good-regarded and rising athletes from somewhat a vary of Olympic disciplines, including Neeraj Chopra, Nishant Dev, Preeti Pawar, Manu Bhaker, Manika Batra, and Muhammed Anas, among others. Celeb film big name Ajay Devgn has lent his voice to the film.

The crusade also celebrates JSW’s association with the Indian Olympic Affiliation for the Paris Olympics 2024.

Sharing his views on the crusade, and the film, Parth Jindal, Founder, JSW Workouts matters to do, recounted, “Rukna Nahi Hai as a JSW Team crusade, has now entered its 1/3 Olympic Games, and it has grown from being a slogan to now being an emotion, a insight that Team India and all human beings will take to Paris. The film captures the essence of the athletes’ relentless pursuit, totally. For us, they're already champions. I'm particular this film will inspire the contingent in Paris, and every single Indian who will likely be backing the athletes at some level of the tournament of the Games.”

Conversing on the launch of the TVC, Sukesh Nayak, Chief Ingenious Officer at Ogilvy, recounted, “The considered #RuknaNahiHai is compelling and galvanizing. We are proud to be a part to this tournament with JSW and our athletes from day one. This crusade brings alive the miraculous essence of rukna nahi hai, in elementary terms by portraying the nation of intellect of our athletes. For whom victory and setbacks are chapters and now not the finish of story. It honors their relentless pursuit which makes our nation shines vivid.”

Relatively then the film, the crusade will likely be amplified consequently of a entire 360-diploma media plan, leveraging TV, Digital, OTT, Digital innovations, OOH, on-ground activations, and print.

JSW Encourage, launched in elementary terms by JSW Team in 2022, is an athleisure business that backed Team India on the 2022 Commonwealth Games and 2023 Asian Games. The business goals to produce high-great, Indian-made activewear for the 2 professional and aspiring athletes, matching world specifications. The Specialist Team India Kit for the Olympic Games Paris 2024 is designed in elementary terms by Aaquib Wani, who also designed the Indian Cricket Team jerseys.