This big box store is pulling the plug on its digital shopping platform

Retailer HomeGoods, along with its sister stores TJ Maxx and Marshalls, have long put their own unique stamp on the bargain-hunting shopping experience.

The stores draw homestyle enthusiasts who happily dig through aisles filled with discount towels, toasters, lamps, and other household goods from leading high-end brands.

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Now, HomeGoods, owned by TJX Companies, wants that experience to stay in its physical store locations. That after the company announced the closing of its online store, HomeGoods.com, as of Oct. 21.

“We will stop taking orders from customers at that time and complete our final shipments,” the home retailer noted in a statement. “We are grateful for our passionate HomeGoods.com customers, and invite them to continue shopping for home fashion and decor at our more than 900 HomeGoods stores across the United States.”

"We've made the decision to focus our resources on our brick-and-mortar stores," the company added.

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The move may disappoint home-bound customers, but the company wasn’t making much cash with online sales. HomeGoods reported just 2% of its total revenues came from digital sales, signaling that its unique customer experience attracts more eyeballs to store aisles than digital storefronts.

"As to e-commerce, overall, it remains a very small percentage of our business," TJX chief financial officer John Joseph Klinger noted last August on a quarterly earnings call. "We continue to add new merchandise to our sites so that shoppers can see something new every time they visit."

In its email note, HomeGoods didn’t tout any last-minute deals for HomeGoods.com shoppers, but a quick visit to the site reveals some steep discounts.

For example, a 13-inch Novogratz mushroom lamp is selling for $22, down from $48. Also, an Indonesian-manufactured rattan chair is going for $249, down from $349 and significantly down to similar chairs that sell for over $800 at high-end retailers. Meanwhile, Brooks Brothers Herringbone Turkish towels are selling for $7.99, down from $14.99.

The sales – and the actual store website – will be no more after Oct. 21, so get clicking if you want to land some last-minute deals at heavily discounted prices.

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