Veteran trader analyzes impact of potential Google breakup

TheStreet Pro's veteran trader sees a long and winding legal road in the DOJ's efforts to rein in Google.

Oct 10, 2024 - 08:30
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Veteran trader analyzes impact of potential Google breakup

Breaking apart is tricky to do and, within the case of Google, or not it may possibly be most often very expensive.

Federal regulators fired a broadside on the hunt engine giant's parent company Alphabet (GOOGL) on Oct. eight.

Related: Google breakup is on the table — What happens next in DoJ's case

The U.S. Department of Justice said in a court filing that it truly is going to ask the courts to separate Google’s core search business from other Google products — similar to the Android mobile operating system, the Chrome web browser, and the Google Play app store — because they combine to form a Google monopoly.

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The remedy, per the DOJ, “would prevent Google from the usage of products similar to Chrome, Play, and Android to advantage Google search and Google search-related products and contours — including emerging search access points and contours, similar to artificial intelligence — over rivals or new entrants.”

"Google’s anticompetitive conduct resulted in interlocking and pernicious harms,” the DOJ said in its filing, per NPR.

The markets Google controls “are indispensable to the lives of all American citizens, whether as individuals or as business owners, and the importance of effectively unfettering these markets and restoring competition just is not very really overstated.”

Lee-Anne Mulholland, Google’s vp of global affairs, wrote in a blog post that “this is the starting place of a long process and we're going to respond intimately to the DOJ's ultimate proposals as we make our case in court next year.”

Sundar Pichai, chief executive officer of Google parent company Alphabet

Bloomberg/Getty Images

Google executive warns of 'unintended consequences'

“Nevertheless, we're concerned the DOJ is already signaling requests that go a ways beyond the specific legal issues on this case,” she said.

Mulholland said the case is a couple of collection of search distribution contracts.

Related: Analysts rework Google parent price target on search, antitrust concerns

"As against care for that, the government seems to be pursuing a sweeping agenda which will impact quite a couple of industries and products, with significant unintended consequences for consumers, businesses, and American competitiveness," she said.

The filing follows a ruling in August by  U.S. District Judge Amit Mehta that found Alphabet had violated U.S. antitrust law with its search business.

“After having in moderation thought of and weighed the witness testimony and evidence, the court reaches the next conclusion: Google is a monopolist, and it has acted as one to care for its monopoly,” Mehta wrote in his opinion.

Alphabet shares were down nearly 2% in a roundabout way check. The stock is up 15.three% year-to-date and 17% higher than a year ago.

Analysts at JPMorgan said they've self belief the Department of Justice's remedies framework within the Google search commercial agreements trial is mostly in-line with expectations, per The Fly.

Nevertheless, the DOJ's final proposed remedies are not due until November 20, and for that reason the initial framework is slightly broad and unspecific in the case of actual remedies, the firm said in a research note.

JPMorgan says that while there are not any major surprises, the preliminary framework carries headline risk and suggests structural changes or separation proposals are which that it's possible you may perhaps remember for Alphabet.

Nevertheless, the firm doesn't have self belief the high-level framework changes a lot for the shares within the near-term.

Wall Side road focal point will shift to earnings over the next few weeks after which to final proposed DOJ remedies on November 20, per JPMorgan, which is keeping an overweight rating on the shares with a $208 price target.

DOJ antitrust action against Google seems 'overreach'

This has been a tricky week for the hunt engine giant.

On Oct. 7, U.S. District Judge James Donato in San Francisco ordered Alphabet's Google to overhaul its mobile app business to give Android users more options to download apps and to pay for transactions within them, following a jury verdict last year for “Fortnite” maker Epic Games, Reuters reported.

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Donato's order said that for three years Google won't prohibit the usage of in-app payment methods and will allow users to download competing 0.33-birthday celebration Android app platforms or stores.

Google in a statement said it truly is going to appeal the decision that led to the injunction to the San Francisco-based Ninth U.S. Circuit Court of Appeals, and will ask the U.S. courts to pause Donato’s order pending appeal.

TheStreet Pro's Chris Versace discussed the DOJ ruling in his Oct. 9 column, saying "Google will likely appeal, and that effort may perhaps potentially drag the process out for years."

"Near term, there's headline risk, but from an operational standpoint at Google, there have to be little to no impact," he said, adding that the government's proposed actions seem "like greater than a bit bit of overreach."

Versace noted the DOJ's suggestion to limit or prohibit default agreements and “other revenue-sharing arrangements related to appear and search-related products.”

"That will possibly consist of Google’s search position agreements with Apple’s (AAPL) iPhone and Samsung devices," Versace said. "Should that come to pass, it truly is going to mean Apple would lose billions in 'other revenue.'"

In 2022, Google paid Apple $18 billion to $20 billion each and every year over the last a few years to remain the default search engine for its Safari browser.

"That’s a hefty chunk of Apple’s annual R&D spending, and if that spending offset is removed, it truly is going to guide to Wall Side road having to trim future EPS expectations," Versace said. "But here, too, it isn’t susceptible to be something that unfolds within the next year or two."

He reminded readers that the antitrust case against Microsoft (MSFT) spanned the more uncomplicated component to a decade prior to a settlement turned into reached.

Versace said that he had some room to add to his Google position in TheStreet Pro Portfolio, “but with the September CPI and PPI reports set to come later this week, we’re inclined to peer if GOOGL shares hold current reinforce levels between $159 to $162 prior to making any move.”

"Should the inflation reports not show as a lot progress because the market expects or otherwise add to the thinking the Fed may deliver fewer rate cuts within the arrival near months than expected," he said, "the market reaction may mean we're going to % up some GOOGL shares at an extraordinarily good better price."

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