iPhone users upgrade less frequently than Android users, finds study by consumer research group

A new study by the Consumer Intelligence Research Partners (CIRP) has revealed an intriguing trend in the smartphone landscape: iPhone users tend to keep their devices for longer periods compared to Android users, despite similar numbers of iPhones and Android phones in circulation.

This shift in consumer behaviour began during the COVID-19 pandemic when iPhone users started extending the lifespan of their devices. A recent CIRP report affirms that this trend is continuing, with iPhone owners replacing their smartphones less frequently.

The report illustrates the contrast in replacement cycles between iPhone and Android users. It states that 61 per cent of iPhone buyers held onto their previous iPhone for two years or more, while only 43 per cent of Android owners did the same. Notably, 29 per cent of iPhone owners retained their previous device for three years or more, compared to 21 per cent of Android owners. Conversely, only 10 per cent of iPhone users had their previous phone for a year or less, whereas 21 per cent of Android users replaced their devices within that timeframe.

Several factors are suggested to explain why iPhone users tend to keep their phones for longer durations compared to Android users.Android users are often seen as more budget-conscious, as Android devices are generally more affordable than iPhones. This may lead Android users to be more willing to replace a relatively new phone with a less expensive model.

Furthermore, Apple typically releases a new iPhone model annually, providing a clear reason for iPhone users to consider an upgrade. In contrast, the Android market features numerous brands like Samsung, Google, Motorola, and others, each releasing new phones at least once a year. This diversity of options provides more opportunities for Android users to contemplate an upgrade.

Experts suggest that iPhones may be more durable and reliable, resulting in a better overall user experience for an extended period. Additionally, some iPhone owners may be content with their older devices and less easily swayed by the allure of the latest models.

The report sheds light on the varying consumer behaviours and considerations that influence the smartphone replacement cycle, offering valuable insights into the preferences and habits of iPhone and Android users.