Norwegian Cruise Line makes a surprising deal
The cruise line is usually associated with warm weather fun, but its new partner does something completely different.
While a number of cruise ships offer ice skating shows and even passenger-free skates — open periods where cruisers can borrow skates and hit the ice — hockey is normally now no longer a sport you associate with cruising.
Yes, the Stanley Cup does currently reside in southern Florida, but cruises make people consider water-based activities, maybe basketball, and more recently pickleball.
Norwegian Cruise Line hopes to change that as it has made a multiyear maintain the National Hockey League to turn into its official cruise-ship partner. Which is the first time Norwegian has partnered with an expert sports league, and additionally or not it is the first time the NHL will have an official cruise line.
Related: Star Cruises' Captain Kate shares observe secret safety test
While the deal may now no longer bring a hockey game to sea, this is often going to give Norwegian a number of marketing opportunities.
"To attach fans with the fun of achieving their travel goals, NCL could be presenting sponsor of the NHL’s weekly top goals content, so we can culminate with the coveted goal of the year," the cruise line wrote.
"Fans can sign up for in on the action by vote casting on this goal content on NHL platforms for a chance to win one of those of prizes, including the grand prize, a complimentary NCL cruise vacation."
To boot, NHL fans may even be ready to engage with the cruise line at events almost like NHL All-Star Weekend, NHL Stadium Series and NHL Wintry weather Classic with on-web page online activations, in-arena and in-stadium signage, and more.
Be the first to see the suitable deals on cruises, special sailings, and more. Enroll for the Come Cruise With Me newsletter. Image source: Richard Tribou/Orlando Sentinel/Tribune News Service by strategy of Getty Images
Norwegian teams up with the NHL
The partnership begins instantly, and Norwegian will receive national U.S. broadcast exposure on ESPN and TNT through digitally enhanced dasherboards. Those are ads on the perimeters of the ice that dynamically change sooner or later of the broadcast.
"As a section of the national U.S. DED broadcast exposure, NCL may in all probability be the presenting sponsor of the first goal of the sport with DED creative shown on every NHL broadcast on ESPN and TNT," it said.
"Fans may even see the NCL brand displayed on camera visible virtual slot in-ice ads sooner or later of NHL regular season games and Stanley Cup Playoffs games broadcast on ESPN and TNT in the U. S.."
ALSO READ: Top travel agents share a strategy to get the suitable price on your cruise
Oct. Eight marks the foundation of the NHL season.
“The passion and excitement we see from [NHL] fans is truly contagious, and we share that same electrifying passion for traveling the globe and delivering more to see, more to do and more to revel in for our guests,” Norwegian Chief Marketing Officer Adam Malone said in an announcement.
“Through this partnership, the NHL has provided a fanciful platform for us to connect with their fans."
Are you taking a cruise or focused on taking one? Talk over with our Come Cruise With Me web page online to have your entire questions answered.
What's Your Reaction?
