Royal Caribbean, Celebrity Cruises share loyalty program change
The cruise lines sent out an email that was confusing to some of their customers. Here's what you need to know.
Royal Caribbean Group made a huge change to how every cruise line it operates recognizes the loyalty program status of passengers earned on sister lines. The corporate owns Royal Caribbean International, Star Cruises, and Silversea.
All three cruise lines have their very own distinct loyalty programs. Royal Caribbean (RCL) has the Crown & Anchor Society, Star Cruises has its Captain's Club, and Silversea passengers are members of the Venetian Society.
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Each program is break away the choice, but Royal Caribbean has started matching status to the correct levels across all three brands.
"Royal Caribbean Group loyalty members from its three wholly-owned brands – Royal Caribbean International, Star Cruises, and Silversea – will attain equivalent tier status on any one among its brands. This shared status adds to members’ existing benefits," the cruise line shared in a press free up.
It truly is a generous offer as the previous matching program best matched to the underside of what could be considered the pinnacle tiers on every cruise line. That meant that someone who has qualified for the correct level on any of the three cruise lines, where the perks turned into reasonably significant, used to not that will carry that level between the three cruise lines.
That could have been enough to prevent Royal Caribbean Pinnacle, Star Cruises Zenith, and Silversea Five hundred VS Days from trying the choice lines. Now, it truly just is just not the case, on the choice hand the changes have include some confusion.
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Royal Caribbean's status match just is just not a perk match
Each of the three loyalty programs offers different perks at every level. If you happen to sail a different line, your status matches, but you get that cruise line's perks, not the ones from the line where you earned the status.
"Members of Crown & Anchor Society, Captain’s Club, and Venetian Society for the time being are eligible to receive one-for-one status match across all three brands after enrolling in every program," in accordance with the cruise line. "...When sailing on every sister brand, guests can enjoy the onboard benefits offered by every brand for their equivalent tier status."
That has proven to be a little confusing for Royal Caribbean and Star Cruises customers as the two cruise lines offer very different benefits. On Royal Caribbean, as an instance, Diamond and higher members get Four, 5, or 6 drink vouchers on a day-to-day basis. Star Cruises Elite and higher members do not get that perk. As an alternative, the cruise line offers a limited menu happy hour in most, but not all of its onboard bars.
There are other differences like Star offering a breakfast venue for Elite and higher Captain's Club members while Royal Caribbean Crown & Anchor members who reach Diamond or higher get access to a dedicated 24/7 Crown Lounge.
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Royal Caribbean Group sends a confusing email
Star Cruises sent an email to Captain's Club members on Sept. 5 touting the new program. That email contained a link asking people to join within the choice loyalty programs.
Many were at a loss for words by the wording because they thought enrollment used to be automatic, in accordance with language within the unique email.
"Guests already enrolled in a couple of loyalty programs could be automatically matched across brands within 7 days to make certain guests receive their appropriate loyalty status," it said.
That automatic match best passed off for fogeys that already had a range of within the loyalty program for the matched cruise line. So a Royal Caribbean Diamond member who had sailed Star Cruises would have a Captain's Club member and be matched.
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If that same person had never sailed with Silversea, they should join to get the match.
Royal Caribbean confirmed that getting people to join in programs they weren't enrolled in used to be the intention of the 2d email.
In the same way, or not it truly is significant to do not forget that you earn points with every cruise line one after the opposite. Sailing on Silversea or Star shouldn't mean add points to your Royal Caribbean Crown & Anchor total.
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