Serena William makes scoring business move at US Open
The tennis champion took a serving shot at the US Open that might increase her net worth.
Tennis champion Serena Williams is using the 2024 US Open as a vast marketing opportunity to kick-start her most up-to-date business venture.
The retired tennis champion subtlely wore $192 worth of makeup on the US Open from Wyn Beauty, her cosmetics brand that launched in April of this year.
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The U. S. Open is known for having a celeb-studded guest list composed of most of probably probably the most prominent figures in pop culture, and Williams made absolute to make probably probably the most of her influential contacts.
Beforehand, Williams made absolute to stock her suite with Wyn Beauty products and invited celebrities and influencers to investigate cross-check them out at some point soon of the event and promote them on their social media platforms.
Using social media as a viral promotional tool, Williams' makeup artist, Keita Moore, also seized the opportunity and posted a picture on X of Williams' makeup look featuring her beauty line.
The post went viral within minutes, and Williams' fans flooded the comment section with praise for her glam and made greater than one mentions of the wonder line. Clive Brunskill/Getty Images
The booming U.S. beauty industry
The beauty industry, composed of cosmetics, skincare, and fragrances, is still one of many highest-growing markets in the U.S. despite consumers' more conscious method to shopping in up to the moment years.
The beauty industry's U.S. market change into estimated to be worth nearly $sixty three billion in 2023 on my own, and its expected annual growth rate is approximately 6.1% from 2023.
This growing market in the U.S. contributes to around 21.three% of the total global cosmetic revenue, with Gen Z being the foremost driving force on the back of its growth.
Even if in-store beauty sales continued to take the lead, accounting for nearly Seventy one.2% in 2023, online beauty sales are on a continuous incline and are expected to grow by 7.1% from 2024 to 2030.
The facility of social media virality to drive business
Williams' strategic use of social media is so so you might be ready to propel her beauty business forward and develop potential sales growth at least.
Social media has change into one of many foremost advertising channels for beauty products. Or not it truly is miles ready to easily reach the masses faster than traditional communication outlets, and its virality may perhaps make products go from unknown to global household names almost instantly.
In keeping with a up to the moment learn about, two in three beauty shoppers say they stumble on new products through influencers, and 42% say they would buy products promoted by an influencer.
Top superstar beauty brands, comparable to Kylie Cosmetics by Kylie Jenner, Rare Beauty by Selena Gomez, and Fenti Beauty by Rihanna, all have a prominent social media presence and utilize influencers and celebrities to promote their products online.
Promoting products through the usage of social media personalities should be cost-effective, with brand partnerships costing 25 times not up to paid digital media.
US Open attendance to create brand awareness
Williams used her greater than one years taking part in the US Open and a few trend predictions to formulate a fail-proof marketing strategy.
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The U. S. Open is currently one of many very important talked-about events in the U.S., with a record attendance of Seventy four,641 on this year's opening day.
The tennis event should be a prominent topic on social media platforms, with approximately 118.3K TikTok posts and 1.6 million Instagram posts using the #USOpen.
As seen on Wyn Beauty's Instagram-tagged page, the brand has greater than one influencer posts promoting the makeup line, each with thousands of likes and comments from loyal followers citing the brand.
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