Amazon's Ring announces a major change, and users aren’t happy

The security company has made a surprise announcement warning users of an upcoming change to its subscription service.

Feb 10, 2024 - 08:30

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Amazon's Ring announces a major change, and users aren’t happy

If you use a Ring video doorbell for your home, get ready for a price hike. The security company, which is owned by Amazon, has announced that it is increasing the price for its cheapest subscription plan next month, and users aren't too thrilled about it.

“Starting March 11, 2024, the price of a Ring Protect Basic subscription will increase from $3.99/month or $39.99/year to $4.99/month or $49.99/year,” said the company in the announcement on its website.

The company also clarified in the announcement that users who have subscriptions that renew before March 11 will be charged $3.99 monthly or $39.99 yearly for the renewal term, but once it ends, the price will increase.

The last time Ring increased prices for its Basic plan in the U.S. was in 2022 where the previous price was $3 a month or $30 a year. The change was justifiable as users were getting new features with the price increase, unlike with this year's.

The move from Ring comes amid the company’s recent announcement that it will also be hiking its prices by 43% for its U.K. customers enrolled in its Basic subscription plan, which is higher than the upcoming price increase in the U.S. Users in the U.K. currently charged £3.49 ($4.41) a month or £34.99 ($44.19) a year for the plan will see the price increase to £4.99 ($6.30) a month or £49.99 ($63.13) a year on March 11.

Users have already taken to social media platform X to express their frustration with Ring’s announced price increases with some users threatening to cancel their subscription as a result.