Animal: How the marketing of Ranbir Kapoor's film unleashed a beast at the box-office | Explained

With the blockbuster success of Ranbir Kapoor, Bobby Deol, Anil Kapoor, and Rashmika Mandanna’s Animal, fans have figured out less is more. The credit goes to the T-Series internal marketing team, which orchestrated a triumphant marketing strategy for the Bollywood blockbuster.

What is ‘less is more’?

The actors of ‘Animal‘ barely gave interviews or went to reality shows to praise contestants. The film did all the talking for itself and the result is for everyone to see.

From the pre-teaser to the trailer

For the first time ever, the audiences witnessed a ‘Pre-Teaser’ of a film which left the nation stunned. The team then released teaser of the film followed by the blockbuster song ‘Satranga’ and then we saw a once in a lifetime moment. Ranbir Kapoor’s surprise visit on Arijit Singh’s concert while he sang the song was truly a moment to remember. Furthermore, utilizing cricket fervour, a special collaboration of Ranbir Kapoor during a World Cup match garnered attention, seamlessly integrating ‘Animal‘ into the sports spectacle.

Domestically, exclusive previews of the trailer for the Mumbai press was followed by a grand trailer launch in Delhi generated industry buzz. A strategic album launch with Spotify and a three-city tour in the South, culminating in a pre-release event in Hyderabad with regional stars, tapped into diverse markets.

Catering to the fans

Collaborating with major media houses, a half-hour segment provided deeper insights, while late-night and early morning shows in Mumbai accommodated diverse schedules. Responding to demand, Bobby Deol‘s entry song premiered on YouTube, maximizing online engagement.

Director reacts

Applauding the marketing efforts of the team, Sandeep Reddy Vanga said, “The immense happiness expressed by the entire team and I confirms the invaluable contribution and impact that the marketing and promotional campaign made on the overall success of ‘Animal.’ It’s a resounding success for the team.”