SS Rajamouli Spills the Beans on ‘Zero-Budget Strategy’ For Promoting Baahubali Franchise: ‘Used Our Brains’
Renowned director and writer SS Rajamouli reveals his strategy behind promoting his 'Baahubali' franchise without spending single penny on promotion. Read on.
At a Hyderabad event for “Baahubali: Crown of Blood” director SS Rajamouli revealed a unique approach to promotion for the “Baahubali” films. He explained that instead of a traditional promotional budget, they focused their resources entirely on the film’s production value. Rajamouli emphasized their creative strategy, highlighting how they used their team’s talent and dedication to generate buzz for “Baahubali.” Scroll down to find more details.
Rajamouli Explains His Tactics For Promoting Baahubali
SS Rajamouli, the director, and Shobu Yarlagadda, the producer, behind the blockbuster “Baahubali” films joined the launch of the animated series “Baahubali: Crown of Blood.” They discussed the impact of the original movies in bringing Telugu cinema to a worldwide audience.
Rajamouli emphasised that his team crafted a meticulous promotional strategy for the film. Interestingly, he revealed that they invested all their resources into the movie’s production itself, opting for creative promotional tactics that didn’t involve spending money. He added, “The first thing is that I don’t think high of myself. I don’t think low of myself. If my next project is coming out, I don’t assume everyone will be waiting for it. At the same time, I don’t think I am a nobody (sic).”
He further added, “I try to be in the right frame of mind and always eager to look for newer audiences. So how can I reach to the newer audiences and how can I make them come and watch my movie? How can I invest in them? That is the only thought that drives the entire publicity campaign (sic).”
Rajamouli added that they used a certain technique to lure the audience to watch the series. Rajamouli explained the kind of promotions the team focuses on creating engaging digital content like posters and videos to generate buzz for the film.
He added, “We created so many videos. We created digital posters internally. We released the characters. We released the making videos, so we did a lot of things. So a lot of publicity happened but the thing is that we didn’t spend money to do it. We just used our brains and time to do it (sic)”
Baahubali Franchise Makes Record-Breaking Collection
Baahubali, the epic Indian film franchise, shattered numerous box office records across the globe. The sequel, Baahubali 2, emerged as a powerhouse, raking in a whopping Rs 1810 crore and securing the title of the second highest-grossing Indian film ever. The star-studded cast included Prabhas, Rana Daggubati, Anushka Shetty, Ramya Krishnan, Sathyaraj, and Nassar.
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