Bands Face Backlash Over Bud Light Concert Tour

Anheuser-Busch  (BUD) - Get Free Report, the maker of Bud Light, has faced a backlash from some consumers who are boycotting the beer brand over its social media advertising partnership with transgender influencer Dylan Mulvaney.

The ad showed Mulvaney featuring a Bud Light can with her image printed on it. The campaign was part of Bud Light's "Be Yourself" initiative, which aimed to celebrate diversity and inclusion.

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The project sparked outrage. People posted videos on social media depicting them destroying Bud Light products in various ways, such as smashing, burning or shooting them.

One of the most viral videos was posted by musician Kid Rock, who used an automatic rifle to shoot up several cases of Bud Light.

The controversy also affected other companies that have shown support for LGBTQ+ issues, especially as June, the traditional Pride month, neared.

Target  (TGT) - Get Free Report, Kohl's  (KSS) - Get Free Report, Chick-fil-A, North Face, Adidas  (ADDYY) - Get Free Report and Nike  (NKE) - Get Free Report were among the brands that received criticism and threats of boycotts from some customers who accused them of being "woke."

Bud Light's Summer Music Tour Draws Criticism

Now, a summer music tour sponsored by Bud Light is under some scrutiny online.

Four bands are playing free shows in August in different American cities. On the tour, OneRepublic will play in Nashville, Midland has Oklahoma City, Dashboard Confessional will entertain St. Louis, and Bush gets Charlottesville.

"Ice up the beers, because the Bud Light Backyard tour is coming through," announced Bud Light's Twitter account. "RSVP and enter for a chance to win tickets, it's that easy."

Ice up the beers, because the Bud Light Backyard Tour is coming through