Elon Musk Celebrates a Big Win for Twitter

Twitter is set to run content sponsorship deals with many media and major sports advertisers, according to Axios.

This is an unexpected victory for Elon Musk and Twitter.

Less than three months after completing the acquisition of Twitter for $44 billion, the serial entrepreneur may finally have his biggest victory: the commitment of big sports advertisers with the sustainability of juicy contracts.

The microblogging website has reached agreements with major advertisers to continue promoting their services, events and products on the platform, reports Axios.

Almost all the major sports leagues in the United States -- NFL, NBA, MLB, NHL, NASCAR, PGA Tour -- have decided to continue broadcasting content on the social network. This content will revolve around the promotion of their games and related events. 

For example, expect the NCAA to commercialize March Madness, the NBA to promote the playoffs, and the NFL to overwhelm Twitter users with ads around the Super Bowl.

'The Party Is On'

Apart from the major sports leagues, major broadcasters of sporting events such as Turner sports with its TNT and TBS channels, ESPN, FOX, Univision and Telemundo also plan to continue to communicate on Twitter around these sporting events which often constitute the bulk of their best audiences.

Musk seemed to confirm this information by retweeting and commenting on the Axios article with a: "The party is on". 

"The party is on!!