Elon Musk's Tesla just got into a weird new business: selling beer
This just might hold off Cybertruck fans' thirst till the real thing gets here.
Revolutionizing space travel, transportation and the electric vehicle sector is, apparently, not enough for Tesla (TSLA) - Get Free Report Chief Elon Musk. He aspires also to moonlight as a brewmaster.
As anxious customers continue to await the delivery of the long-awaited Cybertruck, Tesla has started selling a limited-edition set of beer, christened: "CyberBeer + CyberStein."
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The new product, designed to be reminiscent of the Cybertruck's particularly angular design, costs $150 for just two bottles of beer, described by Tesla as "a Helles Lager with European Noble Hops Saaz and Hallertau Mittlefruh." The set comes with two ceramic beer steins, which, like Musk's SpaceX rockets, are reusable.
The beer is brewed by Buzzrock Brewing Co., a California brewery not far from Tesla's Torrance showroom. Tesla
This is not the first time Tesla has explored a line of decidedly unique products.
In 2020, Tesla launched a limited edition Tequila, complete with a bottle shaped like a lightning bolt and a $250 price tag. In March, Tesla launched its signature GigaBeer, another Cybertruck-inspired brew that retailed for around $30 a bottle.
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Tesla sold a $50 "Cyberwhistle" in 2021, another limited-edition product inspired by the Cybertruck. And last year, the company launched a "TeslaMic," a microphone that would allow Tesla drivers to perform karaoke on the grand stage of their EV.
Tesla said the CyberBeer would start shipping in late October.
Though eagle-eyed social media users have begun spotting truckloads of Cybertrucks on shipping routes across the country, the vehicle has yet to enter full production. Tesla is expected to provide Cybertruck updates to investors — which could include price point and production and delivery schedules — when it reports earnings on Oct. 18.
Shares of Tesla, closing down more than 1.5% Thursday, rose slightly in pre-market trading Friday morning.
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