Google Releases Video of Its Groundbreaking New Phone That Could Shake Up The Industry

This is a direct target at a market Samsung has controlled over the last few years.

It looks like Google  (GOOGL) - Get Free Report will officially be entering the world of foldable smartphones.

The tech giant released an 8-second teaser video of its first foldable phone called the Pixel Fold, which is set to be revealed during Google’s I/O event on May 10.

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The Pixel Fold does seem to have the same overall design language as its non-folding counterpart, sans the folding. The phone folds inward similar to the Samsung Galaxy Z Fold series, which together with the Galaxy Z Flip, has dominated the foldable smartphone market.

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But Google’s entry adds another major player to the foldable market, especially as the tech company has invested more into its smartphone hardware division since the release of the Pixel 6 in October 2021.

The Pixel Fold is expected to start at over $1,700 which would make it the most expensive phone in Google’s lineup, according to a report by CNBC. That would put it around the price range of Samsung’s Galaxy Z Fold 4 which is at $1,799.

The specs of Google’s folding device have yet to be revealed, though it’s expected to be powered by Google’s Tensor G2 chip, which is the same one inside the Pixel 7 and 7 Pro phones that were released in Q4 2022.

Google is also expected to launch a tablet during its event on May 10, further rounding out the Google ecosystem that also includes the Pixel Watch and Pixel Buds.