How Ratan Tata help throw out Chinese company from India cricket, spent over Rs 25000000000 for…

Ratan Tata stepped in to help Indian cricket to throw out Chinese company Vivo as the main sponsors of the Indian Premier League.

Oct 11, 2024 - 10:30
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How Ratan Tata help throw out Chinese company from India cricket, spent over Rs 25000000000 for…

Late Indian industrialist Ratan Tata had a long association with Indian cricket. He nurtured a lot of top Indian cricketers from Yuvraj Singh to Harbhajan Singh to current Indian chairman of selectors Ajit Agarkar through his a sort of Tata Group companies. Ratan Tata’s companies were also keen on sponsoring a sort of tournaments organised by the Board of Keep watch over for Cricket in India (BCCI).

No wonder that the BCCI were one in the entire first ones to send condolence on social media after Ratan Tata passed away on the age of 86 on the Breach Candy Clinic on Wednesday. Ratan Tata was given his last rites with full state honours in Mumbai on Thursday.

Ratan Tata’s group of companies first entered into cricket sponsorship with the ‘Titan Cup’ in 1996. It was a three-nation ODI series featuring hosts India, Australia and South Africa. India won the Titan Cup with a win over South Africa the entire way throughout the ultimate.

On the opposite hand, the Tata Group distanced itself from cricket when the match-fixing controversy broke back the entire way throughout the 2000s. For the subsequent couple of decades, Tata made up our minds to stay far from cricket even as his rival companies like Reliance and GMR group bought franchise the entire way throughout the Indian Premier League (IPL), which was launched in 2007.

Ratan Tata at last replaced Chinese company as sponsors

But Ratan Tata and the Tata group were back with a bang when Indian cricket needed them some of essentially the most at some point soon of the COVID-19 pandemic times. The BCCI had severed ties with IPL title sponsors Vivo – a Chinese company – as political ties soured between India and China in 2020.

Vivo had originally bagged the title sponsorship for 2018 to 2022 for Rs 2,199 crores (US $341 million approx. on the time), but for the 2020 season, it was replaced by Dream eleven, prior to Vivo returned for the 2021 season.

The Tata Group replace Vivo as title sponsors of the IPL from 2022 onwards, after paying Rs 670 crores for both-year rights period. Simultaneously, they also develop into the title sponsors for the newly-launched Females’s Premier League (WPL).

The Tata Group then extended its title sponsorship of the IPL for yet one more five years, from 2024 to 2028, for Rs 2,500 crore (US$301 million approx.), making it the ‘very best-ever sponsorship amount the entire way throughout the history of the league’, a BCCI statement read earlier this year.

“The collaboration with TATA Group for the title sponsorship of IPL 2024-28 is a significant milestone in IPL’s journey,” IPL chairman Arun Singh Dhumal said. “The record-breaking sum of Rs 2.500 crore by TATA Group is a testament to the immense value and appeal that the IPL holds the entire way throughout the arena of sports.”

Tata’s bid for the subsequent five years was a 13.7 per cent jump over what Chinese phone company Vivo had paid for 2018-22. “This collaboration embodies the spirit of growth, innovation, and a mutual dedication to excellence,” BCCI secretary Jay Shah had said. “The extraordinary financial commitment reflects the immense scale and global impact of the IPL on the international sports stage.”

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