Nike's social media blunder is receiving huge backlash from WNBA fans

Nike Basketball tweeted that there would be a "week without hoops."

Jun 1, 2024 - 06:30

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Nike's social media blunder is receiving huge backlash from WNBA fans

Nike is on the forefront of the rise of women's basketball.

The apparel brand has endorsement deals with top WNBA stars such as Sabrina Ionescu and is set to launch signature shoes for A'ja Wilson and Caitlin Clark. On top of that, Nike is also an equity investor in the WNBA.

But on Thursday night, the Nike Basketball X (formerly Twitter) account made a blunder that has made WNBA Twitter mad.

Following Game 5 of the NBA Western Conference Finals series that saw the Dallas Mavericks advance to the NBA Finals, the Nike Basketball account tweeted:

"And that’s that… a week without hoops smh."

More Women’s Basketball:

That tweet referred to the week off before the NBA Finals caused by a pair of short series in the Conference Finals. However, that tweet completely disregarded the fact that the WNBA regular season is in full swing after tipping off on May 14.

The post was made even more embarrassing because Nike Basketball's account is filled with advertisements for Wilson's upcoming shoe, including its bio and banner photo, while its most recent tweet was promoting Ionescu's second signature shoe.