Samsung Dominates India’s Festive Season Sale Amid 11% Smartphone Growth
The first wave of India's festive season sales saw a significant 11% increase in smartphone sales year-over-year, according to TechInsights.
New Delhi – The first wave of India’s festive season sales saw a significant Eleven% increase in smartphone sales year-over-year, per TechInsights. This year’s initial sales period, running from September 26 to October 6, spanned Eleven days, an extension from the 7-eight days typical in previous years.
Samsung emerged as the market leader, capturing a 20% share of smartphone sales. The corporate’s success was once driven by well known models including the Galaxy M35, Galaxy S23, Galaxy A14, and Galaxy S23 FE. Unit sales for Samsung rose by 17% compared with the identical period in 2023.
Abhilash Kumar, an industry analyst at TechInsights, highlighted Samsung’s robust performance. “The impressive sales figures were fueled by attractive deals and value cuts across tons of product lines, including the Galaxy A, M, and S series,” he noted. Additionally, Samsung’s sponsorship of major sales events on platforms like Flipkart and Amazon provided yet another boost to its sales momentum.
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