Taco Bell Is Giving Fans a Chance to Decide Fate of Some Iconic Items

When it comes to fast food, every tasty empire has its most recognizable items. For Yum Brands  (YUM) - Get Free Report subsidiary Taco Bell, one of the most recognizable branded items has to be the sauce packets. Each packet, flavored either mild, hot, fire, or diablo, includes the brand's memorable bell-shaped logo, the name of the sauce, and a funny little phrase across the front.

Little quips like “Ahh, we meet again” and “Can I drive?” have become a part of the brand's experience. And now, Taco Bell is giving its best customers an opportunity to choose what the next Taco Bell sauce sayings will be.

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Between July 18 and July 23, Taco Bell rewards members will have the exclusive chance to vote in a poll that will determine the next round of hot sauce sayings. The brand promises the packet suggestions will include lots of spicy pop culture references.

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Fans who want to participate need only use the Taco Bell app to place their votes for each sauce packet's new hot phrase! The sayings that win will be revealed on July 24. Customers can keep their eyes peeled for the new sauce packet sayings to land in stores sometime in 2024.

This isn't the first time the restaurant chain has offered its reward members an exclusive experience. There are plenty of goodies available to those who share data with Taco Bell, including a $5 Build Your Own Cravings box deal helping the company build data about its customers' favorite items.