The social media influencer mask is slipping as consumers wisen up

When you’ve ever scrolled through TikTok, that you simply can have encountered those spell binding videos of a random influencer restocking and organizing their immaculate kitchen or guest bathroom with supplies like they’re prepping for the end of the area.

You're ready to have also seen those exaggerated “self-care routine” videos where influencers blow their own horns their 12-step skincare or haircare rituals, with each and every step requiring using a different product.

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It also includes pretty common to seem influencers repeatedly tap their nails on the products they use in these videos, all in the name of ASMR.

While these videos could seem like made for entertainment or educational purposes in the starting place glance, the intention is a lot more calculated, and as social media users changed into focused on that reality, or not it may be starting to get ugly.

Social media users call out influencers for their selling tactics

Over the past few months, social media influencers have faced backlash from their followers for promoting overconsumption and unhealthy buying habits.

Let's say, in January, influencer Tori Halford faced outrage from viewers on TikTok after she posted a video of herself throwing out 5 Stanley Cups and replacing them with three HydroJugs, dubbing them the brand new "it cup" of the year.

“It truly is your sign to position off all of your Stanleys since the brand new water bottle tumbler of 2024 is here,” said Halford while throwing her Stanleys in a trash bag.

Many viewers which is often called her out for being wasteful, harming the environment, and promoting overconsumption, all to have the option to advertise a new product. She has since deleted the video from her TikTok page.

@g0.cat.g0

I specialise in that or not it may be an ad and influencers place self assurance in sponsorships for income but seriously have some responsibility to your wnviromental impact. #granola #granolagirl #fyp #sustainability #overconsumption #consumptionculture #stanleycup #greenscreenvideo ♬ original sound - Cat