Aamir Khan Says No to Selling Digital Rights For His Films While They Are in Theaters; What’s The New Strategy of ‘Mr. Perfectionist’?

Actor Aamir Khan has constantly cleared the path for fresh trends the entire way during the cinema industry in India. Back in the 2000s, he devoted his time to one film project, thereby changing the marketing game of films. As per the news on Pinkvilla, Aamir recently made a bold move as a producer choosing now to not let go of the digital rights of his soon-to-unlock movie until it finishes its run in theatres.

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The report read, “Aamir doesn’t pre-sell the digital rights of his films. His vision is to revive the social comedy genre by keeping it exclusive for the huge screen for as a minimum 12 weeks (sic).” The report in addition added, “He's going to sell the digital rights simplest after the discharge of the film in the cinema halls. While the digital medium is keeping the box-place of business clause in the contract, Aamir is willing to sell and value his film based on the target market reception to the content on theatrical unlock (sic).”

Aamir Khan tends to attend an improbable Eight weeks sooner than releasing his movies digitally following their theater run. This approach seems to stem from his most up-to-date venture, ‘Laapataa Women’, which changed into dropped at life alongside his ex-wife Kiran Rao and Jio Studios. Notably, the film hit the halls on the 1st of March, following its showcase at a sort of film festivals and going through a comprehensive promotional stint all across India.

About Aamir Khan Productions

Aparna Purohit, during the past the Head of Originals for Prime Video India and Southeast Asia, has been appointed because the new head of Aamir Khan’s production house. Aamir’s future plans pivot towards putting more emphasis on production. Keep an eye out for some exciting projects from Aamir Khan Productions. These encompass ‘Sitaare Zameen Par’, directed by RS Prasanna, starring Aamir and Genelia D’Souza, coming to cinemas this Christmas, ‘Lahore 1947’ created by Rajkumar Santoshi featuring Sunny Deol and Preity Zinta, and a yet-to-be-named romantic novelty from Sunil Pandey. This may possibly possibly be an exhilarating moment, since it is going to feature Aamir’s son Junaid Khan, while introducing Sai Pallavi to the Bollywood industry.