BMW, Toyota take a risky gamble on a failing product

The automakers' latest bet is much riskier than EVs.

Sep 6, 2024 - 08:30
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BMW, Toyota take a risky gamble on a failing product

Battery-electric vehicles equivalent to those made by Tesla are getting the poster child for zero-emissions motoring and the focus of attention by some lawmakers near to rules and regulations that dictate the sort of cars that we are ready to be allowed to purchase or drive in due course.

Other vehicle choices available on the market do now no longer require as a fine deal change, sacrifice, or commitment, equivalent to hybrids and plug-ins, which may perchance be run on gasoline from a traditional gas station.

Related: Hyundai's most modern EV is a threat breathing down Tesla's neck

On the opposite hand, German luxury automaker BMW and Japanese auto giant Toyota are placing a significant amount of chips on products powered by a fuel of the future which is being embraced by other automakers equivalent to Hyundai.

Still, this may perhaps prove now no longer be the neatest decision they've ever made.

Koji Sato, President and Member of the Board of Management (Representative Director) Toyota Motor Corporation and Oliver Zipse, Chairman of the Board of Management of BMW AG

BMW

Bavarian [Hydrogen] Works

According to a up to the moment announcement, BMW (BMWYY) and Toyota (TM) will collaborate on a brand-new hydrogen-powered vehicle so that you would be in a position to well be released in 2028.

The duo intends for the emblem new offering to determine hydrogen fuel-cell technology, consisting of a hydrogen-powered generator, batteries, and electric motors, as a substitute for the battery-electric vehicles the two brands already offer.

Little details in regards to the emblem new car has been disclosed, but BMW says it is likely to be based on an existing model in its portfolio. Which implies a hydrogen three-Series or 5-Series sedan or X3 or X5 crossover SUV is now no longer entirely off the table.

On the opposite hand, the Japanese-German duo said they would jointly develop a "next-generation powertrain technology," so that you would be in a position to well be used in cars in both automakers' lineups.

In a roundabout way, they predict the consequences of this collaboration to enlarge the amount of hydrogen fuel-cell cars available on the market and provide more choices to fuel unsleeping customers.

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The [not-so] Ultimate Driving Machine

Committing to having a look on an infrastructure that supports cars that don't run on normal gasoline is already a sacrifice in itself, as most drivers within the US are used to gasoline's convenience and simple availability.

Already, drivers should commit to charging up expensive electric cars at EV charging stations which is able to have long lines brought on by 'charger hogs,' but living with a hydrogen car is a sacrifice that one will should commit to with all of one's heart.

According to information on the automaker's web pages, the Toyota Mirai, one of several many vital only real a pair of hydrogen-powered cars available on the market, has a superior range of up to 402 miles.

That sounds amazing when in comparison to battery-powered EVs like Tesla's. Still, while over 17,000 Tesla Superchargers are spread across 50 states, hydrogen-powered cars are really landlocked in California.

Related: Taking the Super out of charging: Why Tesla's Supercharging and other "fast-charging" solutions are important for a seamless electric future.

According to data from the U.S. Department of Energy, hydrogen fueling infrastructure has now no longer developed beyond the Golden State, as all 55 hydrogen fueling stations within the usa is additionally found solely within the state. Additionally, while you do do something about to are living near this sort of stations, primarily populated within the San Francisco Bay Area and Los Angeles, predict to pay prices that make filling up a Ferrari appear as if an unbelievable deal in case that you'd discover a functioning station.

One day of Donut Media's test of a Toyota Mirai, host Nolan J. Sykes noted that unlike EV chargers which may perchance be hooked up to the ability grid or gas stations which may perchance be on an everyday basis topped off with fuel, an app they used to to find hydrogen fueling stations showed that one of several stations are either offline or simply out of hydrogen.

"It's possible you would be ready to drive far to get to a station that the app says its working, wasting an extremely good amount of your precious fuel within the strategy after which [the fueling station] may perchance be closed anyway, or there may perchance be an oversized line, or the fellow that got there just earlier than you had the pump freeze to his car." Sykes said.

Sykes noted that at some stage within the test, the auto used relatively little hydrogen, which changed into reflected after they effectively topped off the tank by filling it with one kilogram of hydrogen, which cost $27.70. Toyota says that the Mirai's tank holds "approximately 5 kilograms," which might estimate a full tank at $138.50.

Related: Hyundai's most modern EV is a threat breathing down Tesla's neck

It's now no longer cheap. When put next, data from the American Automobile Association (AAA) shows that at the average price of $four.981 for a gallon of premium gas in Los Angeles at the time of writing, it'd cost just $one zero five.09 to fill up the 21.1-gallon tank of a 2024 Ferrari Roma.

Because high fueling costs have dampened the appeal of the Mirai, as of July four, Toyota has been offering discounts of $33,000 off the correct of the line Limited model, and $25,000 off the $50,100 ninety sticker price of the bottom XLE model. Additionally, Toyota will throw in a hydrogen "gas card" worth $15,000.

Of their statement, BMW and Toyota said that they are "advocating the creation of a conducive framework by governments and investors to facilitate the early-stage penetration of hydrogen mobility and confirm that its economic viability" and "in search of regional or local projects to in the same fashion drive the improvement of hydrogen infrastructure through collaborative initiatives."

Bayerische Motoren Werke (BMW) trades on OTC markets as BMWYY, and is tafing at $29.seventy one at the time of writing.

Toyota Motor Company trades below the ticker TM on the New York Stock Exchange. At the time of writing, the stock is down 1.29%, trading at $182.21.

Related: Veteran fund manager sees world of pain coming for stocks

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