Caesars, MGM Face New, Unique Las Vegas Strip Rival

A new Strip property aims to give Las Vegas visitors something they can't get from Caesars, MGM, Wynn, and Sin City's other players.

Las Vegas, especially the Las Vegas Strip, assaults your sense. From the giant neon signs to the never-ending music, to the noise created by so many people having a good time in such a confined space, just being in Las Vegas can be overwhelming.

Walking on the Strip itself, at least in the crowded south and central areas dominated by Caesars Entertainment (CZR) - Get Free Report and MGM Resorts International (MGM) - Get Free Report, involves staying on your toes. People are everywhere and a lot of them want to sell you something, hassle you for money, or try to hand you a flyer for something you probably don't want to do.

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To find bliss on the Strip, you have to retreat inside your actual room as the mega-resorts that dominate the 4.2 mile stretch of road aren't noted for their quiet and understated operations. Even there you might hear street noise, live music, and other events if you aren't on a high enough floor.

For true quiet, you can maybe escape to a spa, but those costs add up fast. That may be why a new boutique Las Vegas Strip property located directly across Las Vegas Boulevard from MGM's Mandalay Bay may fill a key niche.

Las Vegas Strip Adds a Quiet Retreat  

The new Nirvana Hotel, located on the south Strip across from Mandalay Bay, does not look like much. In fact, instead of a giant marquee, it shares its sign with something called the BLVD Eats Shishlik Grill.

That does not mean the hotel, or its new owners, a married couple Sandy and Erik Hershkowitz, lack ambition. The two owners want their property to be a bit of bliss in the midst of an otherwise insane environment. Nirvana Hotel has a simple slogan at the top of its website.

"Nirvana Hotel provides the peace you are seeking and breakfast served early."

The hotel's website makes it clear that it's near the action of the Las Vegas Strip, but that it offers a tranquil spot to operate from.

"If you are looking for a relaxing, refreshing and rejuvenating experience altogether, we offer all of that under one roof," the website shared.

Nirvana Hotel also offers the Strip's only outdoor Zen Garden.

A Different Take On the Last Vegas Strip

The couple already owned a souvenir shop at the front of the same property before they purchased the hotel in January, the Las Vegas Sun reported. They spent about two months renovating the 25-room hotel property before officially opening in late March.

“That is my background, and that’s what I wanted to build -- for people just to have that quiet haven,” Sandy Hershkowitz told the website.“Get away from the chaos.”

The small property was intentionally designed to be different that the massive MGM, Caesars, Wynn Resorts (WYNN) - Get Free Report, and other similar Strip properties. It has no casino, no smoking, no parking or resort fees. It does offer guests a tranquility room with coffee and tea for guests, pet-friendly room options and outdoor areas, a daily happy hour and more, Sandy Hershkowitz told The Sun.

Rooms have simple, minimalist design and the owners offer a very hands-on experience. They, and the hotel's staff will help guests arrange their Las Vegas visit, offering a level of personal service that you don't usually get unless you're a high roller or staying at a premium property.

"We will help you experience Las Vegas in its true sense. From venturing around the Vegas Strip and eating world-class delicacies to enjoying an entertaining show, you are sure to go home with memories and wonderful moments," the hotel shared on its website.

The hotel also has a food truck on site, operated by Erik Hershkowitz’s brother, Alon Hershkowitz. It serves Israeli and Mediterranean food.

Room prices range between $159 and $179 a night.