Human creativity persists in the era of generative AI

TheStreet spoke with a series of artists and experts in human creativity, psychology and artificial intelligence.

Dec 23, 2023 - 23:30
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Human creativity persists in the era of generative AI

Before she graduated high school, Michele Rosenthal knew that she wanted to dedicate her life to art. 

She had always wanted to be a professional illustrator. When it came time to apply to colleges, she decided to attend art school, where she majored in illustration before becoming a professional freelance artist.

"What I really love is art," she said in an interview with TheStreet.  

But over the last year — in the wake of the launch of ChatGPT, Stability AI and the like — the business of art has become more difficult. 

Related: AI trends: What experts, execs think artificial intelligence will look like in 2024

Industries that before paid illustrators for their work have increasingly turned to artificial intelligence image generators. The jobs, Rosenthal said, have begun to dry up.

Rosenthal's initial response to AI image generation was that there is no real comparison between an artist and an algorithm. A professional artist, she said, brings far more to a job than an output. What she didn't expect was how quickly so many people — with such haste — would choose to adopt AI tools as a means of replacing flesh-and-blood humans. 

"The shockwaves are real," she said. "Artists are definitely feeling the results of everyone adopting this technology so quickly." 

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