After Chapter 11 bankruptcy, fast-food chain faces liquidation
An offer has been made to rescue the chain, but the bankruptcy court has major objections.
Rooster has turn out to be a critical battleground in the short-meals space.
You will delight in your devoted rooster chains bask in KFC and Chick-fil-A, and there’s also Popeye’s, Zaxby’s, Raising Cane’s, and endless others devoted particularly to selling rooster. You even delight in McDonald’s, Burger King, and Wendy’s, which delight in all made rooster a critical a part of the menu.
Linked: Standard Latin American chain files financial anguish, closes eating locations
That makes it incredibly onerous to spoil into the space. Presumably that you simply can provide a a lot bigger product, but does that distinction matter when so many assorted chains, with so many locations, are your opponents?
In some ways, fried rooster has turn out to be bask in craft beer. There are lots of individuals that are very obsessed with it that deserve to enter the space, but it’s virtually now not potential to distinguish your self.
Looking out to market your rooster chain as superior to others looks bask in a truly piquant prospect. That's exactly what Sticky's has boldly tried to defend up out, the utilization of the selling and marketing and marketing line "the real damn rooster finger you would want ever tasted."
What's Your Reaction?
