Amazon launches Alexa+ AI assistant on the web, letting users access smart features without echo devices

Amazon has taken a bold step in the artificial intelligence race by bringing its upgraded AI assistant, Alexa+, directly to web browsers via a dedicated site called Alexa.com. Announced at CES 2026 in Las Vegas earlier this week, the move marks a major shift in how users can interact with Alexa – with or without Amazon hardware.

Alexa Goes Beyond Smart Speakers

Traditionally, Alexa has been known as a voice assistant inside Echo speakers and other Amazon devices, helping with timers, music playback, shopping lists, and smart-home control.

But with this web launch, Amazon aims to make Alexa much more accessible and powerful. Instead of relying solely on voice or specific devices, users can now open a browser and chat with Alexa+ just like they would with ChatGPT or Google Gemini.

This web version doesn’t just answer questions – it’s designed to do things on your behalf. From researching complex topics to planning travel itineraries, managing reminders, handling meal planning, and controlling smart appliances, Alexa+ on the web brings robust functionality directly to the screen.

How Alexa AI on the Web Really Works

To use the web-based assistant, eligible users simply log in to Alexa.com with their Amazon account. Once signed in, Alexa+ operates through a conversational AI interface that remembers earlier interactions, keeps context, and tailors responses to each user.

Here’s what stands out:

Natural conversations: You type your questions or tasks, and Alexa replies with clear, context-aware responses that build on past chats.

Persistent memory: If you started a conversation on your Echo or via the Alexa app, you can continue it on the web without losing context.

Action-oriented tasks: Beyond simple information look-ups, Alexa+ can schedule reminders, update calendars, craft shopping lists, and even make reservations once integrated with services.

Competing with the Big AI Players

With Alexa+ on browsers, Amazon is positioning itself squarely against major AI chatbots. While ChatGPT and Google Gemini have made strong marks in online conversational AI, Alexa aims to differentiate itself with deep integration into real-world tasks and services, especially around smart home ecosystems and commerce.

Over 600 million Alexa-enabled devices have already been sold worldwide, giving Amazon a sizeable base to build on as this web version rolls out further.

While the current rollout is limited to Early Access users, broader availability is expected in the coming months.

What this means for you?

For everyday users, the arrival of Alexa on the web means greater flexibility – whether you’re at work, at home, or on the go. No Echo device? No problem. Just open a browser and let Alexa assist with both simple questions and complex day-to-day tasks.

As AI assistants grow smarter and more capable, Amazon’s leap onto the web signals that the future of digital assistants is not confined to hardware – it’s everywhere you are online.