Analysts revisit Apple stock price targets as Cook courts Beijing
Apple CEO Tim Cook travels to China this week as sales in the world's biggest smartphone market continue to slide.

Apple shares moved higher in early Monday trading, matching an upside shuffle for U.S. shares tied to tariff reduction bets, nonetheless likely face serious headwinds over the impending months following its fumbled AI technique.
Apple (AAPL) remains firmly in correction territory within the wake of a 15% lope from its dreary-December peak, a shuffle that loped extra than $630 billion from its market fee, amid an investor retreat from Ravishing 7 tech shares and concerns over the fate of its Apple Intelligence rollout.
Final week, of course, CEO Tim Cook dinner reportedly orchestrated a uncommon shakeup of his high executive ranks, tapping Imaginative and prescient Pro creator Mike Rockwell to oversee product originate for Siri.
That shuffle adopted a bungled upgrade of the tech big's virtual assistant and delays within the liberate of gear designed to enhance its AI substances and force sales of its newly-released iPhone 16.
Wedbush analyst Dan Ives, a dedicated Apple bull who carries a $325 heed target and an 'outperform' rating on the tech big, estimates its AI delays will put off spherical 10 million iPhone handset sales from its fiscal 2025 tally, nonetheless sees that complete making improvements to over the next year, which begins in October. Bloomberg/Getty Photography
That mentioned, to any extent further delays within the Apple Intelligence rollout, and even the liberate of underwhelming substances that fail to capture particular person imagination, will likely launch to erode self belief within the neighborhood's capability to entice the next spherical of smartphone upgrades.
Apple braces for tariff affect
Apple is also bracing for the affect of tariffs on gods from China, which at the 2d come with a 20% levy that will well lengthen over the impending months as President Donald Trump ramps-up his broader financial technique by focusing on countries with power commerce surpluses with the US.
Morgan Stanley analyst Erik Woodring, who reiterated his 'chubby' rating and $252 heed target in a note printed Monday, is seeing an lengthen in China-based hardware production in March, nonetheless argues that is probably going the outcome of commerce struggle points between Washington and Beijing.
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"While we highlighted elevated iPhone assembly visibility and China's electronics subsidies as potential upside risks final month, we mediate the lengthen this month reflects Apple pulling forward production to mitigate U.S./China tariffs," he added.
Apple has attempted to mitigate a pair of of that tariff affect, nonetheless, by courting officials with new investment plans.
Final month, Apple touted the spending of $500 billion over the next years on U.S.-based projects, a decide that represents spherical 40% of its deliberate capex, while profitable the endorsement of President Trump for the 20,000 jobs its liable to create.
Cook dinner is also location to woo officials in Beijing this week following a focus on over with to the dispute-subsidized China Building Dialogue board on Sunday and a deliberate study a developers' convention in Shanghai on Tuesday.
Apple's China diplomacy
Apple unveiled a partnership with Alibaba (BABA) that will ogle Asia's best tech company give a boost to Apple's AI rollout in China final month, as effectively.
Demand in China itself, nonetheless, is also on the wane because stiffer domestic competition and a pullback in particular person spending.
Studies safe also in point of fact helpful that Beijing has banned the use of iPhones by authorities workers and dispute-backed enterprises in bid to offer a boost to the starting up of Huawei's new Mate 60 handset.
Jefferies analyst Edison Lee, who carries an 'underperform' rating and a $202.33 heed target on Apple inventory, mentioned iPhone sales are falling some distance sooner than their android-based competitors on this planet's best smartphone market.
"That signifies the starting up of iPhone 16e (shipment started on February 28) has now no longer been in a web site to offer a boost to overall iPhone sales in China, even despite the true fact that 16e is lined by the authorities subsidy program," he mentioned.
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Apple posted December quarter earnings of $124.3 billion, its best-ever vacation tally, even as iPhone sales slipped amid the uneven Apple Intelligence rollout.
The neighborhood also posted a file bottom line of $36.3 billion, a 10% lengthen from the year-earlier duration, as services and products revenues rose 14% to $26.3 billion.
Finance chief Kevan Parekh, meanwhile, mentioned Apple's newest-quarter earnings would likely upward push within the low- to mid-single-digits p.c, an near that likely translates to a tally of between $91.7 billion and $95.3 billion.
Apple share safe been marked 0.86% higher in premarket trading to level a gap bell heed of $220.15 each.
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