Cheerios, Lucky Charms owner sounds alarm on growing problem

General Mills is flagging a major shift in customer behavior.

Mar 21, 2025 - 06:30
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Cheerios, Lucky Charms owner sounds alarm on growing problem

Total Mills (GIS) , which owns tall food brands corresponding to Cheerios, Lucky Charms, Pillsbury, Häagen-Dazs, and so forth., has seen a startling replace in customer habits, and the firm is sounding the fear on the foundation reason of the grief.

Total Mills’ third-quarter earnings document for fiscal year 2025 published that its secure sales all the way in which via the quarter acquire been down by 5% year-over-year. Particularly within the U.S., retail sales declined by 7%, with morning foods, snacks, meals and baking solutions all going via a decrease in sales.

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