Chili's is cool again thanks to Gen Z customers
Chili's is more profitable than ever after going TikTok viral thanks to its Gen Z customers.
Known for its American and Tex-Mex fusion cuisine, Chili's Grill & Bar is a restaurant based in Dallas. It has served millions of households at some stage in the U.S. for over 49 years and has a global presence in 27 utterly different countries.
Chili's is owned by the leading casual dining restaurant firm Brinker World.
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