Drunk Elephant beauty brand suffers sales drop amid big shakeup

This imprint had the 2nd. It dominated Instagram. Influencers couldn’t get ample. It provided out at Sephora yet once more and yet once more. With mischievous packaging and a loud, no-nonsense tone, it built a proper following that made it feel extra fancy a stride than a skincare line.

But that 2nd? It’s fading — rapid.

Linked: Paris Hilton lags dull Rihanna, Kylie with most popular announcement

Going viral doesn’t equal staying strength. And in at the present time’s brutally aggressive beauty space, even cult-accepted build won’t give protection to you from an identification crisis.