Elon Musk has a simple solution for Tesla's problems in Europe

Tesla sales in the first half of the year were down more than 44% in Europe.

Jul 26, 2025 - 22:30
 0  7
Elon Musk has a simple solution for Tesla's problems in Europe

Elon Musk's time in Washington, D.C., main the Department of Govt Effectivity will were fast, but he looks to grasp learned a lot from the journey.

As an unofficial member of President Donald Trump's cupboard, Musk modified into as soon as best allowed to back in executive for 130 days.

As soon as his time modified into as soon as up, his relationship with Trump disintegrated, resulting in a war of words and online threats that grasp continued to this week.

Linked: Tesla is put to lift substandard sales, but right here's why merchants don't care

While Musk promised merchants he would expend beyond regular time at Tesla HQ in Austin as soon as his time in D.C. ended, he has flirted with initiating his comprise political obtain collectively and spends great of his social media bandwidth commenting on executive considerations.

But his political pursuits don't appear to be accurate confined to the U.S.; Musk has also commented on the nonexistent white genocide he believes is going on in South Africa.

Musk has also publicly truly handy the AfD, a German good-soar obtain collectively that some take into sage as extremist, and he modified into as soon as accused of doing a Nazi salute on stage.

Coincidentally, Germany is also one among the many European countries the put Tesla sales grasp fallen sharply since Musk launched into his a long way-good political scramble.

Appropriate sort a couple of years after it spent billions to provide a European hub in Germany, Tesla's future on the mainland looks to be worse than ever.

Tesla sales in Europe had been down nearly 40% from January to April as in contrast to the old year. In June, sales dropped but every other 39%. In step with the European Car Producers Association, Tesla's first-half of sales had been down 44% in Europe.

Tesla says it has a straightforward solution for falling sales.

Image source: Leong/Washington Publish by strategy of Getty Pictures

Elon Musk pivots on the motive European sales are declining

Months within the past, Musk seemingly acknowledged that his political activities grasp played a part in his company's decline.

After sales in Germany reportedly fell 62%, and numbers in Norway, the UK, and France weren't great better, Musk acknowledged that any politically left-leaning investors who abandoned the company were replaced by other folks that align better with his politics.

Per chance his time in Washington has made him extra diplomatic, because he wasn't so flippant when talking to merchants this week.

Right by strategy of his 2d-quarter earnings name, he detailed how Tesla would obtain encourage customers.

"It’s worth noting that we obtain not if truth be told but grasp acclaim for supervised FSD in Europe. So our sales in Europe, we mediate, will increase considerably after we're in a position to present customers the identical journey that they've within the U.S.," Musk acknowledged.

Linked: Tesla driver affords damning testimony in deadly Autopilot break trial

"[FSD] in actuality is the single greatest inquire of driver."

But that doesn't shriek why the company reported six months of falling market fragment. January YouGov polls showing 71% unfavorability ratings in Germany and the UK may shriek the decline a chunk extra.

Tesla fires the head of North The usa and Europe

One motive merchants will grasp anxiety swallowing Musk's assertion that an absence of FSD is the trigger of falling European sales is the company's present C-suite shakeup.

Tesla reportedly fired Omead Afshar, its head of North American and European operations, in June following a big topple in European EV deliveries.

Afshar, who joined Tesla in 2017, modified into as soon as accurate promoted to the location in November. The Wall Boulevard Journal described Afshar as one among Musk's closest confidants at the company.

Tesla shares closed the week down about 4%, rallying sharply after the steep decline immediately following its earnings start.

Linked: Tesla fires longtime insider as Europe drag deepens

What's Your Reaction?

like

dislike

love

funny

angry

sad

wow