Gap flags new trend that's a big threat to activewear brands' future
Gap banks on a new trend that's proven successful and may pose a huge threat to activewear competitors.
The activewear retail sector has been struggling as of late as a consequence of economic uncertainty and consumers' desire to sport essentially the most up-to-date trends that offer both functionality and charm. Even essentially the most famed and a success brands have been through demanding financial times, with Nike's (NKE) revenues declining 10%, Under Armour (UAA) decreasing eleven%, and Puma's down 0.1%
The Gap Inc. (GAP) is an American retailer that owns multiple apparel brands, including its namesake brand Gap, Old Navy, Banana Republic, and Athleta.
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