How Sony is transforming the future of the NFL

Sony is now the official technology partner of the NFL, helping power coaches, players, teams and leadership across the organization. Neal Manowitz, President and COO of Sony Electronics North The americaa. joined TheStreet to speak about why this turned right into a strategic partnership for the company.

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Full Video Transcript Less than:

CONWAY GITTENS: So let's point out Sony. You as of late turned into the official technology partner of the NFL. Talk over with us about this partnership and why this turned right into a strategic move for the company.

NEAL MANOWITZ: Yeah, now we have worked with the NFL in the back of the scenes for a lot of, a few years. But by creating the brand new partnership that now we have, we in point of fact can bring this to the forefront and let the area know of the total incredible things and then in truth have a a lot tighter relationship in the case of co-developing incredible technologies for the long term.

CONWAY GITTENS: Sporting leagues are pretty lucrative for the time being, any plans to partner with other sports leagues?

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NEAL MANOWITZ: Yeah so our technology, now we have a Hawkeye technology that helps do officiating. We work with 25 of the largest leagues all around the globe. So we're already working with a ton of them. After which also other technologies now we have a technology that will in point of fact transformed the sport and convert it from the 000 world game into this virtual world. So you're able to have your favorite cartoon characters running around the field. We did it. An example of that last year with Toy Story, where it turned into the largest live event for Disney Plus. After which of course, things like our camera technology. So the associated Press using cameras to capture the sport. They're the official photographer of the NFL. The other example is the total broadcast equipment that technology is in point of fact driven from Sony. After which, of course, with new technology like our headset we're developing with the NFL, a new headset so that coaches be in contact in real time with all of their body of workers.

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