Lululemon CEO sounds alarm on unexpected customer behavior
The athletic apparel retailer is suffering from a concerning consumer trend.
Lululemon (LULU) , which is renowned for its high-quit athletic wear, ended 2024 on a pertaining to command because it began to face a startling shift in customer habits, and its CEO is sounding the dread on the source of the command.
In Lululemon's fourth-quarter earnings document for 2024, it printed that whereas its accumulate earnings increased by 13% 12 months-over-12 months for the duration of the lumber season, its linked gross sales within the Americas had been flat, when put next to the identical time duration in 2023.
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