Major jewelry player pulls the plug on distressed brand
It's the story of a shiny idea, a tough market, and a brand that couldn’t keep up.
The lush jewelry space has always been about custom, shortage, and sparkle. However in fresh years, one major player tried to spoil that mildew.
It launched one thing new — one thing that challenged prolonged-held beliefs about what makes a diamond precious.
Linked: Birkin procure maker faces major subject
At the delivery, it gave the look of a heroic paddle that may well disrupt your entire industry. The pricing used to be transparent, the positioning used to be new, and the market looked willing for replace.
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