McDonald's CEO puts value, chicken, better burgers on the menu
The fast-food giant's boss believes his company has made some mistakes and can do better.
In an global the put rapid-food and other restaurant chains own struggled to live to impart the tale, McDonald's has stayed the route. The short-food huge had what may perchance be described as a tight twelve months when balanced in opposition to the broader restaurant world.
International comparable-store sales dropped a little by 0.1% in 2024 whereas U.S. sales rose by 0.2%, a number injury by a 1.4% tumble in Q4 U.S. sales attributable to the affect of an E. coli outbreak linked to slivered onions on its Quarter Pounders.
Connected: One other rapid-food burger chain closes all US, UK locations
Given the suppose of the restaurant world, most corporations would seize into yarn these numbers a win, but McDonald's has gotten used to ready for higher.
CEO Chris Kempczinski modified into once ecstatic with how his firm handled the E. coli points.
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