Nike, Adidas face rising threat on the golf course

I’ve been enjoying golf on and off for the closing eight years — no longer this ability that of I’m good at it (but), but this ability that of it’s stress-free.

Even on the days when I’m chunking every shot and barely preserving ranking, I aloof adore being exterior, hitting as a minimal one shot that doesn’t without delay vanish into the woods, and laughing via the spherical.

And while my swing is a piece in progress, my golf dresser? That’s one space I rob critically.

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There’s something about stepping onto the course in a beautiful, confident glance... especially in the occasion you’re ecstatic. It provides you exact reasonably of more journey, even when the scorecard says in any other case.

That’s potentially why more golfers, both casual and pro, are ditching the worn-college Nike and Adidas staples for something that feels more energizing, stretchier, and exact undeniable better.

And now, one tag is making a serious play to rob over the golf green.

Lululemon bets big on PGA Tour golf pro Max Homa

Lululemon (LULU) has officially stepped onto the golf green.

The emblem known for revolutionizing athleisure has been quietly constructing a name for itself in golfwear. Now, or no longer it's taking issues to the next level by signing PGA Tour standout Max Homa as its most up-to-the-minute ambassador.

Homa is a six-time PGA Tour winner and some of the important relatable players on tour, known for his spirited wit and laid-again vibe.

That personality (and his model) develop him the correct face for Lululemon’s most up-to-date growth.

“I’m so excited to hitch the Lululemon household,” Homa acknowledged. “Lululemon already takes up most of my dresser with exercise and lounge apparel, and it feels adore a dream attain unbiased to bask in the different to work with such an iconic tag.”

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Even GQ UK recently known as Lululemon’s golfwear “rate taking a swing on,” highlighting the tag’s polos and stretchy bottoms as essentials for model-savvy players.

Lululemon’s 2025 golf series makes a speciality of versatile, technical pieces designed for model and efficiency on and off the course.

Subtle colors, spirited cuts, and stretchy, breathable materials are core to the line’s enchantment. Homa, who describes his model as "refined and spirited," fits the glance completely.

*Provides to cart.*

Lululemon challenges golfwear giants in rising global market

This isn’t exact about model.

By locking in Homa and leaning into efficiency-driven golfwear, Lululemon is sending a stable message: it desires to compete with the massive names.

In step with Fortune Industry Insights, the global golf apparel market became as soon as valued at $9.07 billion in 2024 and is projected to realize $13.28 billion by 2032.

Some of that development is being driven in great part by an increasing number of millennials and Gen Z players deciding on up the game. Lululemon sees a gap to tee off with that viewers — these who're seeking to play laborious, glance good, and feel ecstatic doing it.

This most up-to-date circulation places Lululemon squarely in opponents with the biggest names in golf apparel, a plucky swing that’s paying off. It moreover strains up with the tag’s approach to grow its ambassador roster finally of multiple sports activities.

From NBA star Jordan Clarkson to tennis pro Leylah Fernandez, Lululemon is stacking skill. Adding a likable PGA face adore Homa best strengthens its mutter as a serious player.

Nike and Adidas aren’t going anyplace. However if Lululemon keeps up this momentum, they may soon be forced to fragment the fairway.

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