Norwegian Cruise Line CEO shares surprising take on entertainment
At a recent trade event, Harry Sommer shared some research that many Royal Caribbean passengers may disagree with.
Royal Caribbean has bet heavily on large-scale entertainment on most of its largest ships. While Utopia of the Seas does now not have a Broadway-style show, Icon of the Seas has an adaptation of the "Wizard of Oz" while the upcoming Big name of the Seas will feature a stage version of "Back to the Future."
Each and every of the Oasis-class ships rather then Utopia offer Broadway or Broadway-style shows with the lineup including classics like "Cats," "Grease," "Hairspray," "Mamma Mia," and "Saturday Night Fever," to "We Will Rock You," a musical the usage of the music of Queen, which has been a prolonged-running hit in London.
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Royal Caribbean's Icon and Oasis-class ships also have their signature Aquatheater shows. Those are productions featuring world-class swimmers and divers performing elaborate shows that happen in a pool.
And, while the cruise line also offers a solo acoustic guitarist in its Brittish pubs as well as a piano player in its Schooner Bars, or not it is able to be very clear that Royal Caribbean has invested heavily in Broadway-style shows and other massive productions.
now not essentially be what people want, based on Norwegian Cruise Line CEO Harry Sommer.
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Norwegian CEO questions Broadway shows
Come Cruise With Me's Shuttle Agent partner Dennis Post of PostCard Shuttle Planning attended Cruise World, an industry trade show on Nov. 8 at the Broward County Convention Center in Fort Lauderdale. Sommer became one in the complete featured speakers at that event.
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"He spoke on a couple of great issues as prepared questions were asked of him but the foremost compelling became on how they adjust to customer needs," Post shared. "Two issues stood out, food and entertainment."
Sommer said that Norwegian “invests in customer service” and uses comment cards to collect what the guests want. He added that one change that the cruise line has adopted is to “eliminate what food they do now not want and center of attention on the food they do want, spend more time on the good food."
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He also shared that, based on the passenger responses on the comment cards, "Guest don’t desire to look Broadway Shows, they need shorter shows which are more cost effective," he said."I will have the capacity to show you the data."
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