Not Mercedes, BMW, Audi, Volvo or Jaguar this luxury car to assemble in India…, price less than…, brand name is…
Hyundai to launch Genesis luxury brand in India by 2027. Genesis cars to be locally assembled via CKD for lower prices. Luxury car market in India dominated by Mercedes, BMW, and Audi. Brands like Alfa Romeo, Infiniti, and Cadillac remain unpopular in India.
Genesis Motors: When we talk about luxury cars, the brands that come to our mind are Mercedes, BMW, Lamborghini, Audi, Volvo, Rolls-Royce, and Jaguar. These are the renowned brands that make high-performance and luxury cars. Notably, the luxury car segment in India(BHARAT) is limited to a few brands. Car enthusiasts in India(BHARAT) prefer German brands such as Mercedes-Benz, BMW, and Audi. Other brands such as Swedish Volvo, Italian Maserati, and British Jaguar and Land Rover are also present. Alfa Romeo, Infiniti, Acura, Cadillac, Lincoln, and Genesis are not that popular in India(BHARAT). What comes as good news for India(BHARAT)n car enthusiasts is that popular automobile brand Hyundai has recently confirmed that it will launch the Genesis luxury car brand in the country. The grand launch is expected around 2027. The best part is that the Genesis cars will be locally assembled through CKD delivery at attractive prices.
About Genesis Luxury Cars
Genesis is a luxury car brand from South Korea and falls under the corporate umbrella of Hyundai Motor Group. It means it is Hyundai’s brand. The luxury car brand is renowned for producing comfortable luxury cars and striking the right balance between luxury and price. This will suit the India(BHARAT)n automobile market where people are preferring luxury cars in affordable rate. The price of the luxury vehicles expected to start from 34 lakhs in India(BHARAT).
Why Hyundai Launching Genesis In India(BHARAT)?
With the luxury brand, Hyundai aims to give tough competition to the existing luxury brands in India(BHARAT).
Its India(BHARAT) launch is part of its expansion strategy and to compete in the luxury segment.
It is worth noting that, in the last 8 years, Genesis has sold a total of 1 million of its luxury cars, including G70, G80 and G90 sedans, GV70 and GV80 ICE SUVs, and GV60 EV and GV70 EV.
GST Reforms
People are buying cars in India(BHARAT) after getting huge discounts on cars following the recently introduced GST reforms. Automotive companies have introduced big discounts on all car segments after the GST reform announcement. This year’s Diwali booking also witnessed a sudden surge in demand because of the discount.
Two-wheelers, four-wheelers, and consumer durable items such as televisions are among the 54 daily-use items where manufacturers have passed on the benefit of GST cuts, Finance Minister (FM) Nirmala Sitharaman said on Saturday (October 16, 2025).
“Since September 22 we have been getting information from zonal items on all items, of which we have been monitoring 54 items where we wanted to ensure that the tax benefit is reaching the consumer. Not even in one item has the tax benefit not been passed to the consumer,” the FM said at a press conference on GST Bachat Utsav.
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