Popular light beer collaborates with unexpected partner
A popular beer brand joins forces with a major partner to launch an unexpected collaboration.
Although Beer was as soon as surely one of many smartly-liked canned alcoholic beverages, the growing reputation of canned cocktails and spiked seltzers has taken over the market.
In maintaining with a gaze by the Nationwide Restaurant Association, beer consumption has hit an all-time low. Although 89% desire ready-to-drink beverages due to their helpful packaging and comparatively affordable sign, customers are shifting more against cocktail versions of these canned drinks than the long-established beer.
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