Puma announces harsh decision amid declining sales
The athletic footwear company is making a major change as customers shift gears.
Puma (PMMAF) , which is famed for its athletic sneakers, currently launched advert campaigns with celebrities similar to A$AP Rocky, Winnie Harlow and Dua Lipa. However, it is sounding the dread on a main shift in buyer behavior.
Though Puma generated a raise in sales all thru the holiday season remaining year, with sales rising by nearly 10% year-over-year, it currently flagged that its performance is softening in the U.S. and China.
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